Commonwealth Bank Can Sponsor...

Commonwealth Bank 'Can' Sponsor Major Australian Events & Sporting Teams

As part of the Commonwealth Bank IMC there is quite a few sponsorships that have been linked to the Can Campaign. Sponsorship is defined as the 'financial support of an organisation, person or activity in exchange for brand publicity and association' (Belch, 46).

I was researching some of these sponsorships and how well they tie into the objective of this IMC campaign when I came across this photo above from a personal friends facebook page. This is a photo from the Polo being held in Centennial Park. Clearly as you can see from the photo Commonwealth Bank are being extremely supportive of Australian Sporting events.

Australian is a sporting nation and we are bred to to live the 'Can Do & Believe you Can' attitutude from a very early age. Commonwealth Bank have been extremely proactive with sponsoring not only famous Australian icons like the Australian Cricket Team but smaller teams that may not get as much exposure. However, another important link to their ever successful campaign.

 

You couldn't quite miss the Commonwealth Banks sponsorship of the 2013 Ashes Series or the continuing support of our sporting hero's

Again Commonwealth Bank Campaign strongly links in the objective across all aspects of the Can Campaign. Another great move with an inspirational campaign.

References:

Belch et al. Advertising: An Integrated Marketing Communication Perspective, 2012. McGraw Hill, Australia. Pg 46

Australian Cricket Team Photos:
Available: http://www.google.com.au/imgres?hl=en&biw=1441&bih=594&tbm=isch&tbnid=v7D7wXqX3HHjlM:&imgrefurl=https://www.commbank.com.au/about-us/sustainability-and-community/community/partnerships/sport.html&docid=f8j_Krm1Cn0yKM&imgurl=https://www.commbank.com.au/content/dam/commbank/images/about-us/sustainability-and-community/cba-ashes-logo.png&w=115&h=200&ei=z-6JUuT5Mc-r4AP-pICgCA&zoom=1&iact=rc&page=1&tbnh=149&tbnw=86&start=0&ndsp=21&ved=1t:429,r:1,s:0,i:82&tx=55&ty=110

Available: http://www.google.com.au/imgres?hl=en&biw=1441&bih=594&tbm=isch&tbnid=470SOitg9FkvvM:&imgrefurl=http://www.smh.com.au/sport/cricket/cricket-secures-megadeal-20130501-2itn1.html&docid=q1Wdy3Tk1_KUiM&imgurl=http://images.smh.com.au/2013/05/01/4237412/ZAH_commonwealth_LN-20130501224431562032-300x0.jpg&w=300&h=444&ei=z-6JUuT5Mc-r4AP-pICgCA&zoom=1&iact=hc&vpx=319&vpy=184&dur=1357&hovh=273&hovw=184&tx=109&ty=200&page=1&tbnh=115&tbnw=84&start=0&ndsp=21&ved=1t:429,r:15,s:0,i:125