Can You See the Campaign
You would need a blind fold to miss it!
The Commonwealth Bank Can Campaign continues. The integration of this campaign is evident in so many ways, very intelligently tying in the strong message of ‘Can’ so that it resonates with all stakeholders .The Campaign has now been running since May 2012 with new versions of the campaign continuously being launched. An integrated marketing communications campaign that can own the word Can with their brand & its positioning is strong indication of a successful campaign.
The Can Campaign has cleverly used nearly every communication tool available but with purpose & strong execution.
Social Media – facebook & twitter
Advertising – magazines, newspapers, billboards, television, radio
Direct marketing – advertising & promoting product every time you go to your personal banking page & internet searches
Sales Promotion – internal employees are up-selling Can Campaigns & products with additional services. Telemarketers are calling customers with the ‘Can’ message
Public Relations – as per my previous blog – many Australian & International stars are associated with this Campaign – beginning with Toni Collette who launched the campaign in Australia
Personal Selling – All customer facing bank employees are selling & promoting the Can campaign way ie. Kaching – you can make it happen.
If your eyes are opened you CAN NOT miss any part of this campaign – unless of course you have a blind fold on.
So What Do the people interested in Marketing & it’s success have to say about the Commonwealth Bank Can Campaign? Here is a couple of recent comments in relation to the campaign by some interested parties. These comments were written on the popular ‘marketing watch’ website Mumbrella.
“A big brand showing us how a big brand should communicate – treating the audience with respect. The Can campaign is a great example of staying faithful to the idea and never deviating from its principal message. Kudos to both agency and client. I’m sure this will prove to be very effective. Beautifully executed.” anon
Every thing about this work says-confident brand.
Well done CBA marketing team.
1.DanielleW
14 Oct 13
3:55 pm
Amazing piece of work, Andy.
1.Donna
14 Oct 13
10:22 pm
Big brand idea directed square at middle Australia.
Got Tom Macs’s ‘fairy dust’ all over it.
1.Marsh
15 Oct 13
9:38 am
Commonwealth Bank Sales Force web-site:
Mumbrella Marketing Magazine on-line Availabel:
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